BarCanna partnered with Fernway and Phasal Dispensary to create an engaging, flavor-driven brand activation at the Runnemede Pike Jam Festival, connecting consumers with Fernway’s vape strains through a curated mocktail experience.

Designed to complement the distinctive terpene profiles of select Fernway strains, each mocktail offered a creative way to explore the relationship between aroma, flavor, and product identity. The experience also featured seasonal favorites, including Pumpkin Spice, Banana Bread, and Honeycrisp Apple, bringing a distinctive autumn-inspired touch to the activation.

By combining product storytelling, sensory engagement, and seasonal beverage design, BarCanna helped transform a traditional brand activation into an interactive experience that encouraged product discovery and strengthened brand engagement.

BarCanna creates tailored experiential activations that connect brands with consumers through thoughtful design, product education, and memorable experiences.