MARY FEST 2025 X CURALEAF 04/19/25

MARY Fest 2025 took over Brooklyn on April 19, transforming 53 Scott Ave. into a vibrant celebration of culture, creativity, and connection. BarCanna was thrilled to partner with Curaleaf and its brands, Select and Grassroots, to deliver immersive product tastings and impactful activations that left a lasting impression on all attendees.

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We had the pleasure of showcasing Select’s limited edition 420 Strawberry Cheesecake vape, which quickly became a crowd favorite with its smooth flavor and potent effects. In addition, Select’s premium vapes offered attendees a chance to experience top-tier products known for their exceptional quality. Grassroots also brought their signature flower and exclusive strains, ensuring there was something for everyone to enjoy. Curaleaf’s activation this year had a unique Bake Shop theme, bringing a fun and interactive bakery-inspired experience to the event. From creative product displays to themed activations, Curaleaf made sure attendees felt like they were stepping into a one-of-a-kind experience.

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This year’s festival was a dynamic fusion of fashion, music, wellness, design, and tech, providing a unique space for brands to engage with consumers in exciting and meaningful ways. The High-Stakes Easter Egg Hunt by Grassroots added a playful twist to the festivities, creating a fun and interactive experience for all.

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BarCanna’s involvement was all about curating elevated experiences and connecting with the vibrant community that makes these events unforgettable. We’re grateful to have been part of MARY Fest 2025 and look forward to more opportunities to create memorable moments in the future.