On Saturday, September 27, 2025, at Rea’s Farm in Cape May, Barcanna was hired by Curaleaf to bring the magic to the Shore House Canna Fall Festival. We whipped up buzzworthy moments with fall-inspired infused drinks, seasonal shaved ice & slushies, and a smoke station featuring Grassroots, Find, Anthem, and Select. But it wasn’t just about the fun. Our activation let attendees touch, taste, and feel the brands in real time, turning curiosity into genuine connection.

​

Why is that so crucial? In the cannabis space, brand tasting and experiential marketing are among the most potent tools to build trust and cut through noise. “Tasting is believing” getting “liquid to lips” or letting someone feel the aroma or effect helps convert curiosity into connection. Event Marketer Sampling helps demystify cannabis, especially in a highly regulated category where traditional ads fall short. Immersive activations allow brands to move from awareness to real loyalty by forging emotional, memorable touchpoints with consumers. ​

​

At BarCanna, we’re proud to lead the way in bringing innovative, compliant, and memorable cannabis experiences to events, helping brands connect with their audiences in unforgettable ways.