BarCanna recently was part of a dynamic brand activation showcasing VERANO’s signature lines (Swift Lift-Hyphen and BITS). The events were designed to deliver a dual experience — combining product education with controlled sampling — so attendees could both learn about and responsibly sample VERANO’s offerings in a curated, hospitable environment.

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At the event, guests were immersed in a fully styled “cannabis-bar” setup — complete with themed décor, branded engagement elements, and a comfortable ambiance. Trained budtenders were on hand to guide responsible consumption, help attendees learn about different strains and consumption formats (flower, pre-rolls, vapes/edibles), and facilitate safe sampling in a controlled setting.

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The activation served multiple strategic goals:

• Brand Awareness — positioning VERANO as a leading cannabis lifestyle brand across NJ and MD.

• Consumer Education — helping attendees understand product variety (strains, formats) and responsible use practices.

• Engagement & Experience — giving guests a memorable, shareable event combining hospitality, branding, and cannabis culture.

• Responsible Consumption — ensuring sampling was safe, informed and moderated under the guidance of trained staff.

• Conversion and Distribution Impact — creating demand and interest among consumers and potential wholesale/dispensary partners by showcasing product quality, experience, and brand identity.

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The result was a successful activation that brought VERANO to life as more than just a product — but as a full lifestyle experience: from education to enjoyment, design to discovery.